CI to Eye

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?It starts by asking tough questions and seeking fresh perspectives.CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations.From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: - Expert perspectives on timely topics.- Insight and inspiration from the arts and beyond.- The latest in digital marketing to help you stay ahead of the curve.- The inside scoop on experimentation, exploration, and innovation at CI.- Events, resources, and content from CI to help you market smarter.If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.Please join us to CI to Eye.

Recent Episodes

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Recent Reviews

BlueGershwin24

So grateful

There is nothing else like this podcast. It is incredibly valuable to anyone in the arts industry.
K8WC

Invaluable

Whether you are an artist, agent or presenter, this is an incredibly important tool to use when looking at how to elevate your business practices. With a wide range of topics, there truly is something for everyone. Thank you for sharing your insights and studies with us! It’s so helpful!
A.L.Davis

Awesomeness!

Thank you for making this content accessible. It’s served as an aid on my journey at my organization, and it’s made me a better marketer. Make time to listen to this podcast a “hell, yes!”
MRO__1

A must for arts administrators

Such a great episode and general overall podcast. CI gives well-rounded insight to all aspects of arts administration, not just marketing. I am a graduate student preparing to write my thesis for this field and I will be referring back to episodes for reflection and inspiration.
Kathleen C Texas

Absolutely necessary for all artistic leaders

Don’t be fooled by the awkward intro music (which sounds like perfect background for a herd of elephants comically making their way to a watering hole on a lazy afternoon). This podcast has inspired me, taught me, and motivated me to make myself and my organization better in unexpected ways.
fluteboy12191

Great

for anyone in nonprofit arts!
ericgewiz

ericgewiz

The Capacity Interactive team are experts in our field, giving substantive advice and perspective about our non-profit arts industry and how we can better promote, market, support and develop our brands and artisty. This deep-dive podcast brings in some of the best voices in the field to give incredible insight on critical matters, such as audience development, management, leadership philosophies, promotional strategies, and more. It's a hugely valuable resource, and one we should all spend time listening to.
AmyIphone

Outstanding

I have been working my way through the episodes and I just listened to the most recent with Paula Scher. Fantastic insights about branding and identity for arts marketers.
squires1422

Best Podcast for Arts Marketers!

I have not found another podcast like this one. The conversations and topics directly relate to what we deal with as an arts organization and within our marketing team. I have found the content relatable, useful and if anything, it's nice to know we aren't the only ones going through what we do! :) I highly recommend this podcast for anyone in the arts industry.
Asdavis3

For arts admin geeks

I'm an arts administrator and I've found this podcast to be helpful and relevant to where we are in this industry today. In a small organization sometimes you feel isolated from the people who are doing your job somewhere else in the world, so it's great to hear these long-form interviews with experts and idea people who are making it happen. Thank you, Capacity Interactive!
rodgiep

For Every Arts Marketer

I love, love, love this podcast! I received great insight into the world of arts marketing, and found out that I'm not alone with regard to issues and problems faced by some of the best in the business. Thank you Erik Gensler and Capacity Interactive!
seattleshakes

I look forward to more!

Have listened to each episode, and totally look forward to hearing the next ones as they launch. I come away with a nugget or two of insights that make me think not only about how I market the arts, but also how I operate within my organization. Keep up the good work and I look forward to more!
Culturerunner

Worth the listen

Insightful conversations with field experts, with tips that even smaller arts organizations can implement (although don't we all dream of multi-year foundation funding?). Would love to see a future episode dedicated to how-to's for marketing controversial arts programming.
bbarasch

Great Resource

Most arts marketers lack direct access to industry thought-leaders of this caliber, but this new podcast provides that kind of access through insightful conversations with those shaping our field. Each episode will provide new ideas and reenergize your own professional pursuits.
Marisak27

The Arts Leaders I've Been Looking For!

After studying arts management at the graduate level, I am on a constant quest to find new ways to stay current with arts and culture trends and issues. This podcast is exactly what I've been looking for! The featured experts (I especially loved the interview with Cott) are informed and insightful. I look forward to more episodes.
Erikabean

Inspirational & relevant

Amazing well rounded conversations. One of the few new tools out there for arts marketers that I think is relevant to all and absolutely worth checking out.
kristinlyndal

Invaluable Podcast for the Arts Marketer

I can't believe they're giving this valuable, thoughtful information away for free. Incredibly valuable for the arts marketer.
BVailCWest

M

An incredibly thoughful podcast which hits on the hot topics for arts marketers and arts leaders, at a time of profound change in the arts and culture world. Erik meets with industry leaders to dive deeper into intersesting topics and new ideas that can shape the future of how we market the arts and how we lead in this day and age. While the podcast is focused on marketing topics, it is critically relevant for all arts leaders, and a must for all arts admins-- at any level or in any department.
Anhamilton123

Great podcast

Each episode helps improve my digital marketing skills!
musiclover12

Great insight

I always love following Capacity Interactive's content. Once again, they do not disappoint with this great podcast!
lalalee

Great for anyone in Arts Marketing

Interviews and discussion on the podcast is very relevant to 21st century marketing the arts and ways the industry is innovating.
DanceinRhody

Engaging & Informative

I learn something new with each episode. Most importantly, I feel a part of a larger community doing the critical work of keeping arts alive.
Dinguy89

invaluable

as a new chief executive of a small not for profits arts organization, this podcast is like my own personal coach for all things pertaining to organizational culture and digital communication and positioning. this has quickly become a part of my weekly ritual - to recharge and energize and reimagine.
LilyO2003

Great listening

Great listening! Highly recommended
npaigep

Arts Start

It was great to hear Jill started in the marketing department. From someone who is still young and starting their career in the performing arts world, this resonated with me.
MaybeIDeserveARaise

Arts Marketers Must Listen

Kudos to Erik and the CI team for creating something meaningful and helpful to our field. As much as I loved the Ryan Gosling Arts Administrator blog (ha!), this will be much more useful as a professional development tool. Listened to two episodes so far and have gone from "I agree, I agree, I agree" to "What do you mean there are no upcoming leaders ready to take top jobs -Gen X is ready, trained and willing!?!" You know something's great when it elicits strong feelings. Adding this to my fave podcast list with How I Built This, Stuff You Should Know, and of course Wait, Wait, Ask Me Another and Splendid Table.
JerseyMurphy

Arts Marketing and Growth Mindset

These podcasts not only address the challenges and rewards of marketing in the nonprofit arts world, they offer an inside look into the office culture of this cutting edge company. Team Erik Gensler touch on the importance of "radical candor," intellectual curiosity, strategy vs. tactics, Myers-Briggs awareness, mindful unattachment, "lift and sparkle," just to hit the surface. Well worth your time.
Kat Cooke

Inspiring Insights

As a young professional who is freshly entering the niche field of arts and nonprofit marketing, I sincerely appreciate the candid insights that this podcast provides. Here you'll find conversations that are natural, warm, and stimulating. Eric keeps the conversations going through intriguing questions that get to the heart of interesting and inspiring topics. This podcast is ripe with discovery. Highly recommend!
Wthomaskarr

Smart, inspiring and witty

I'm thoroughly enjoying CI to Eye. Erik Gensler and the Capacity Interactive team are some of the smartest digital marketing folks around. CI to Eye proves that they're also interested in learning from others in the field and sharing those stories with all of us. That's truly smart marketing! I'm looking forward to a long and successful run of CI to Eye!
Eblur3

Simple Format, Great Content

I downloaded this podcast expecting to be a casual listener. I ended up stopping what I was doing to focus on the great interview about the arts industry. I would recommend this podcast to anyone working in a non-profit, not just the arts industry. The first episode with Jennifer Zaslow is particularily relevant for anyone who is feeling overworked or burned out, but feels the work is for a "greater good". This podcast is simple in format and technology, but rich in content. The interviews feel natural; you feel like you are sitting right there next to the arts influencer. This is a wonderful resource for institutions that may be limited in money; as I learned, a little can go a long way if you focus in on a few key areas in the arts industry. I look forward to more episodes!
H_Sarah

Experts in the field

I've always enjoyed Capacity Interactive's sessions at the National Arts Marketing Project Conference and I'm very glad they've decided to enter into pocast land. Their information is always interesting and relative to today's arts administrators. Thanks CI!
Der1992

Finally

I love getting the chance to learn more about the ins and outs of arts administration. I don't feel that it's a subject covered nearly enough and I really appreciate CI taking the time to do so. Can't wait for more episodes!
Amandaj333

Great resource on leadership & marketing

They say that nonprofit marketers have to be experts at making miracles happen with virtually no resources. Here at last is a great resource -- taking you inside management, leadership and creative challenges that we all face. Well produced, interesting guests, and wide-ranging conversations. I look forward to more episodes.
Geo4294

So great

What a great and interesting podcast! Highly recommended.
theghostatnumberone

Amazing insights for arts marketers

The CI team knows arts marketing strategies inside and out. It is great to see this new podcast.